Lesa's Book Critiques was just accepted as a blog in the Blogburst network. It's an aggregation and syndication service that brings topical blogs together with high-traffic web sites.
The blog is promoted through their publisher workbench, and clicks on my byline through blogburst will bring additional traffic to the blog. Some of the publisher sites using BlogBurst content include USA Today, San Francisco Chronicle, and the Washington Post.
I don't know if I'll pick up any additional readers from this, but it's one more way to publicize books and authors.